|Employees in the automotive division
of a database marketing company couldn't readily access customer information
in order to make business decisions. Ad-hoc needs for information
had to be formally requested and prioritized among the Information
Technology department's outstanding project list. "Employees
were frustrated," Tom Sellers, Catwalk managing partner noted.
"Even the most basic questions were going unanswered."
The team was there from start
to finish, helping the client move from beginning to end including:
- exploring a variety of software
packages that could provide broad-based querying and reporting
- developing the software
request for proposal
- analyzing vendor responses
and interviewing the short list of contenders
- designing the technical
- creating the budget and
project plan for securing hardware and software resources
|Everyone in operations now had a copy
of the software on their desktop to create ad-hoc queries when needed.
Several key Operations staff were granted "power user" access
on views of the database for frequently needed information. They have
since created over 200+ standard queries for use within the department.
"The end users are so much more effective in meeting their customer's
needs," concludes Tom.
|"At first the Operations staff was
afraid they'd break the system if they used the tools we created,"
Tom smiles. The team coached the end-users, walking them through a
few examples to get them comfortable with the powerful tool they now
had at their disposal. The result? Use has snowballed, with employees
now developing custom reports for individual clients. This has become
the routine, not the exception.